ANGEL brand celebrates 80 years of flavours with Chef Aaron Khor of Fifty Tales to reignite traditional taste for today’s Malaysian kitchen
One of Malaysia’s most beloved sauce and condiment brands, ANGEL Brand, today announced its collaboration with the acclaimed culinary mind behind Fifty Tales, Chef Aaron Khor, to celebrate its 80th anniversary. The partnership aims to celebrate ANGEL’s eight-decade legacy while offering a fresh, modern interpretation of Malaysian-Chinese flavours for a new generation in Malaysia.
Founded in 1945, ANGEL Brand has long been recognised for its classic flavour, achieved through a natural fermentation process of up to 6 months (180 days). Crafted using traditional brewing techniques, high-quality ingredients from certified farms, and its in-house breweries, ANGEL’s products, especially the Selected Light Soy Sauce and Bean Paste, have become a staple in many Malaysian kitchens, a favourite amongst home cooks and chefs over the decades.
Chef Aaron Khor, Head Chef and Co-owner of Fifty Tales, said, “For 80 years, ANGEL has been used in everyday meals from generation to generation. This milestone is not a small feat, and their journey is something truly worth celebrating. To be part of this milestone feels like paying tribute to a quiet legacy that has shaped so many Malaysian meals over the decades. Through this partnership, together, we look forward to encouraging and inspiring the younger generation to take pride in their local flavours and reimagine them in new, exciting ways.”
Popular Malaysian Chef Aaron Khor, recently awarded BURO’s Chef of the Year, is known for reimagining classic Chinese-Malaysian culinary heritage, particularly its beloved noodle dishes with finesse and flair. In conjunction with its 80th anniversary milestone, ANGEL proudly introduces its latest product, the Mala Seasoning Sauce, which blends the fiery flavours of mala with its classic soy sauce, creating a bold flavour of intense mala heat and rich umami.
The new sauce will be available first at Fifty Tales for a limited period of one month starting 4th July 2025, where diners who spend RM100 and above will receive a complimentary bottle. Not only that, Fifty Tales is also introducing a special, month-long menu featuring a dish specially crafted with ANGEL’s new Mala Seasoning Sauce, paying homage to traditional flavours while presenting it with a fresh and innovative storytelling approach.
“Collaborating with ANGEL Brand has been an incredible opportunity to bridge the flavours of the past with the tastes of today. Fifty Tales and Chef Aaron are all about championing local flavours and local producers. With the Mala Seasoning Sauce and other signature Angel Brand classics such as the soy sauces and bean paste, we wanted to create something bold yet familiar, something that sparks nostalgia but also excites the palate. It is our way of showing that local flavours can evolve while staying true to their roots,” shared Aaron.
This milestone collaboration reflects a shared commitment to preserving cultural heritage while embracing culinary creativity. As ANGEL Brand celebrates 80 years of enriching Malaysian meals, this partnership marks a bold step forward, honouring tradition, innovation and connecting generations through taste.
